How penny compares furniture prices
penny compares live furniture prices and availability across retailers. Catalog data comes from Channel3; prices and stock are verified on each fetch, never served indefinitely stale.
What is penny?
penny is a furniture price-comparison aggregator. The same sofa, bed, or dining table is often sold under different names, SKUs, and photos across retailers like Wayfair, Costco, and Ashley. penny matches those listings to one product and shows the live price and availability from every retailer selling it, so you can buy from the cheapest in-stock option. penny holds no inventory and sets no prices — it links out to the retailer.
Where does penny's data come from?
penny is built on the Channel3 universal product catalog — 100M+ products across thousands of retailers. Channel3 supplies every product detail, brand, category, image, and merchant offer penny shows; penny maintains no separate product database. Retailer buy links are sourced through Channel3's API and are affiliate/commission-tracked on click-through.
How does penny keep prices and stock accurate?
Channel3 verifies price and availability at fetch time against the retailer. Product pages refresh within roughly a minute; category and brand grids within hours. penny caches only stable identifiers — product ids, category slugs, and brand ids — long-term, and never caches prices or stock. What you see matches what retailers currently offer, so penny never shows a stale “was” price.
How is penny different from Google Shopping or other tools?
penny is furniture-specific and built around duplicate-product matching, which is where general shopping engines struggle: the same piece is relisted under different names and exclusive SKUs. Because penny reads from the Channel3 catalog, it groups those variants and surfaces the lowest verified in-stock price across retailers rather than one store's listing.
How do I use penny?
Start from the brand directory, category hubs, or search. Each brand and category page lists products with competing retailer offers so you can spot the lowest in-stock price without hopping between store sites. Powered by Channel3.